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59 Things You Can Test on Your Website

Saturday, March 31st, 2012 · Posted by Susan Tatum · in No Comments

When it comes to optimizing web pages to get the most people to take action, pretty much any element on the page is fair game.

Here’s a list of things we’ve tested. I’m posting it here in the hopes that it will help you design your experiments.

Pages & Processes

  1. Landing pages
  2. Homepage
  3. Forms
  4. Purchase funnel
  5. Shopping cart
  6. Application UI
  7. Free trial page
  8. Newsletter Subscription page
  9. Registration page
  10. Free-to-paid process
  11. Download demo process
  12. Upgrade subscription process
  13. Account setup
  14. Account deletion
  15. FAQ page
  16. About Us page


  1. Headline
  2. Sub-heads
  3. Body text
  4. Bullet points
  5. Calls to action
  6. Buttons
  7. Form fields
  8. Images
  9. Overall layout
  10. Overall style
  11. Pricing
  12. Promotional offers
  13. Video
  14. Free trial versus money back guarantee


  1. Font
  2. Type size
  3. Type color
  4. Spacing
  5. Contrast
  6. Amount of text


  1. Content
  2. Image size
  3. Image shape
  4. Special effects
  5. Placement on page
  6. Animation vs no animation


  1. Button shape
  2. Button size
  3. Button color
  4. Drop shadow vs no drop shadow
  5. Words on the button
  6. Color of words on the button
  7. Placement

Bullet points

  1. Bullet icon
  2. Number of bullets
  3. Order of bullets
  4. Absence of bullets


  1. Amount / type of info required
  2. Layout of fields
  3. Colors used
  4. Font used
  5. Single page vs multi-page
  6. Display of privacy policy


Not only can each of these elements alone make a difference in your acquisition rate, the way they are combined on the page also makes a difference. That’s the beauty of Muvandy – it will test as many combinations as necessary to get the most productive version for you.

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