When it comes to optimizing web pages to get the most people to take action, pretty much any element on the page is fair game.

Here’s a list of things we’ve tested. I’m posting it here in the hopes that it will help you design your experiments.

Pages & Processes

1. Landing pages
2. Homepage
3. Forms
4. Purchase funnel
5. Shopping cart
6. Application UI
7. Free trial page
8. Newsletter Subscription page
9. Registration page
10. Free-to-paid process
11. Download demo process
12. Upgrade subscription process
13. Account setup
14. Account deletion
15. FAQ page
16. About Us page
    

Elements

1. Headline
2. Sub-heads
3. Body text
4. Bullet points
5. Calls to action
6. Buttons
7. Form fields
8. Images
9. Overall layout
10. Overall style
11. Pricing
12. Promotional offers
13. Video
14. Free trial versus money back guarantee

Words

1. Font
2. Type size
3. Type color
4. Spacing
5. Contrast
6. Amount of text

Images

1. Content
2. Image size
3. Image shape
4. Special effects
5. Placement on page
6. Animation vs no animation

Buttons

1. Button shape
2. Button size
3. Button color
4. Drop shadow vs no drop shadow
5. Words on the button
6. Color of words on the button
7. Placement

Bullet points

1. Bullet icon
2. Number of bullets
3. Order of bullets
4. Absence of bullets

Forms

1. Amount / type of info required
2. Layout of fields
3. Colors used
4. Font used
5. Single page vs multi-page
6. Display of privacy policy

 

Not only can each of these elements alone make a difference in your acquisition rate, the way they are combined on the page also makes a difference. That’s the beauty of Muvandy – it will test as many combinations as necessary to get the most productive version for you.

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