59 Things You Can Test on Your Website
When it comes to optimizing web pages to get the most people to take action, pretty much any element on the page is fair game.
Here’s a list of things we’ve tested. I’m posting it here in the hopes that it will help you design your experiments.
Pages & Processes
- Landing pages
- Homepage
- Forms
- Purchase funnel
- Shopping cart
- Application UI
- Free trial page
- Newsletter Subscription page
- Registration page
- Free-to-paid process
- Download demo process
- Upgrade subscription process
- Account setup
- Account deletion
- FAQ page
- About Us page
Elements
- Headline
- Sub-heads
- Body text
- Bullet points
- Calls to action
- Buttons
- Form fields
- Images
- Overall layout
- Overall style
- Pricing
- Promotional offers
- Video
- Free trial versus money back guarantee
Words
- Font
- Type size
- Type color
- Spacing
- Contrast
- Amount of text
Images
- Content
- Image size
- Image shape
- Special effects
- Placement on page
- Animation vs no animation
Buttons
- Button shape
- Button size
- Button color
- Drop shadow vs no drop shadow
- Words on the button
- Color of words on the button
- Placement
Bullet points
- Bullet icon
- Number of bullets
- Order of bullets
- Absence of bullets
Forms
- Amount / type of info required
- Layout of fields
- Colors used
- Font used
- Single page vs multi-page
- Display of privacy policy
Not only can each of these elements alone make a difference in your acquisition rate, the way they are combined on the page also makes a difference. That’s the beauty of Muvandy – it will test as many combinations as necessary to get the most productive version for you.